Working in the residential property sector

When the joint venture company Centre Renewals Limited decided to regenerate Hull’s first major brownfield site for housing, they chose Phoenix Public Relations to launch the scheme.

We worked with Centre Renewals to mount a launch event attended by the local, regional and national press, together with representatives from the region’s public and private sectors.

As construction work got underway our media relations work switched to promoting the benefits of the development to potential house purchasers. The PR campaign was particularly challenging because the bold and innovative 170-home Urban Sensation development is in an area of Hull previously associated with industrial development rather than housing. However, through producing extensive editorial we were able to provide valuable support to the company’s sales drive, helping to generate excellent sales.

Client: AFI-Uplift, the UK’s fastest growing supplier of powered access machines for hire

Phoenix Public Relations have worked with AFI-Uplift as it has gone through rapid year-on-year growth. As the client has expanded, our media relations and newsletter production work for the company has grown accordingly.

We produce regular eight-page newsletters for the company’s customer base and also for its workforce, spread throughout its UK depot network. Our media relations work has created extensive PR coverage in all sectors of the media and this has further raised awareness of AFI-Uplift, as well as directly helping to generate increased business.

AFI-Uplift are now No 2 in the UK market place.

Check out AFI's website at www.afi-uplift.co.uk